Saudi Arabia Is Using Instagram Influencers to Improve Its Image – Bloomberg

More than 200 people have visited through the program so far, with guests falling into two groups: university students and social media influencers. Their costs are covered, though they don’t receive any other fees. Gateway KSA doesn’t have a direct relationship with the government, though sponsors include state-controlled Saudi Telecom, Saudi Basic Industries, and Saudi Arabian Airlines. “It’s not that I’m particularly pro-Saudi or have a political agenda,” Quispel says. “I think the way in which we show the country is in a very subtle and fair way.”

Source: Saudi Arabia Is Using Instagram Influencers to Improve Its Image – Bloomberg

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